Background: The sale of food by street vendors is an activity of economic, sanitary, and nutritional importance, but these foods can pose a high risk to the health of Consumers in inadequate conditions of preparation and storage. The aim of this study was to investigate the preparation conditions and the hygienicsanitary quality of food sold by street vendors in the vicinity of four campuses of a University Center in Maceió, , Brazil. The aim was to verify the sanitary hygienic conditions of the preparation site as well as to carry out a microbiological analysis of the commercialized foods. Methods: In this crosssectional study, the microbiological analyses were carried out on different foods following the multiple tube technique for coliforms and surface sowing method and pour-plate assay for Salmonella sp., molds, and yeasts. In addition, an observational checklist was applied involving 21 trailer tent owners in the vicinity of the four campuses of the University Center. Inclusion criterion included adult vendors selling food near four campuses at the Centro Universitá, rio de Maceió, , Brazil. Exclusion criteria consisted of street vendors due to the difficulty in locating them. Results: The findings showed high presence of microorganisms,a high degree of risk was observed in 100% of the studied places. Conclusion: Hygienic-sanitary interventions are necessary to train these vendors on the importance of good manufacturing practices, since this will probably not result in food-borne outbreaks.

Introduction: Some psychological research on ethics suggests that information about specific ethical characteristics of brands can be considered as the ethical "character" of the brand. The present study tries to draw the model of ethical personality of the brand in Iran's Consumer products market. Material and Methods: The current study was developmental-applied research and was conducted using a mixed method. In the qualitative part, the statistical population included all experts in management and marketing sciences, 29 of them were selected by purposeful sampling. The tool was semi-structured interviews and the results were extracted with content analysis method and NVivo software. In the quantitative part, the statistical population included all the Consumers of the selected brands of the national festival of the top popular Iranian brands in the second half of 2016 in Tehran. From this society, a sample of 1670 people was selected by stratified sampling method with proportional allocation. The questionnaire tool was researcher-made and the data were analyzed by performing exploratory factor analysis and then confirmatory factor analysis. Results: The findings of this study included 74 ethical indicators in the qualitative part, and in the quantitative part of the research, among the 74 personality traits identified for the brands of Consumer products in the Iranian market, only 22 ethical indicators have a sufficient factor load and the necessary sufficiency to explain. They had a confirmed model that was categorized into 5 personality factors. Conclusions: The factors and indicators that make up the brand's ethical personality model include five factors,Pleasurable (dignified, distinguished, hardworking, always helpful, powerful and strong, skilled, attractive, creative),Qualified businessman (efficient, worthy and worthy, competitive),Efficient (friend of the little ones, old friend, funny),Intimacy agent (inefficient, uncommitted, duplicitous, unkind),Narcissistic agent (forceful, tyrannical, mischievous, narcissistic).